EDU-TOURISM is defined as travel for the purpose of formal and informal education and training in life-long learning experiences in the host country's unique natural and multi-cultural environment.

Edu-tourism is a vital element of a much larger effort within the tourism industry to bring in individuals, groups, and organizations to enjoy and utilise Malaysia’s highlighted, well structured facilities, multi-cultured community bonding and eventually showcasing the unique natural resources that forms the country as a whole.

Through the integration of education, language, culture and leisure activities, educational adventures capture the imagination, interest and spirit of contemporary travel consumers, while at the same time raising the overall visibility of the country's entire tourism industry. It serves as an important element of “Learning by Experience” concept of teaching which is widely practiced globally.

As an edu-tourist, the highlights will be on leaving your own soil of cultural structures behind and being accepted as part of a new land and with the people you are visiting. Therefore, the result is certainly awesome, mind provoking and unique, that makes the whole experience qualitatively different from traditional leisure travel. As emphasised, the invaluable experience gained will leave life long memories which in some cases be used as yard stick to measure one’s academic performance of community adaptability skills.

WHY YOU SHOULD PARTICIPATE IN EDU-TOUR MALAYSIA 2010:

• Opportunity for you to experience first hand what Malaysia can offer as a HUB of Education Excellence
  
• Experience what the country has to offer you in terms of social and economic potentials.
  
• The richness of historical and cultural diversities
  

WHO SHOULD PARTICIPATE

• Students in colleges
  
• Parents
  
• Teachers & principals
  
• Parents & teachers association members
  
• Education officers
  
• High school & higher secondary school leavers
  
• Under graduate & post graduate students