To promote Malaysian higher education locally and internationally in line with the government's aim and aspiration to make Malaysia as a centre of higher education excellence. To assist IPTA and IPTS in Malaysia to recruit local and international students and in order to strengthen Malaysia's economy growth through local economic activity and foreign currency exchange. To promote Malaysia as a destination of choice for international student to further their studies. To build long term human capital through higher education opportunities to both local and international students so as to sustain one country's economy growth in the long term. To provide latest and accurate information to students about higher education opportunity in public and private institutions in Malaysia. To further brand and strengthen Malaysian Ministry Of Higher Education (MOHE) commitment in marketing and promoting Malaysian higher education locally and abroad.   Meeting with local government authorities Meeting with Recruitment Agencies High School visits University visits Meeting with Alumni